This post was first published in the December 2017 edition of Truck News
Implementing the use of Electronic Logging Devices (ELD’s)
may be the start of a perfect storm within the North American trucking
industry. This law will force all drivers to work to rule. Authorities cite
improving road safety as the primary reason for this legislation. Amidst all the discussion and debate
surrounding this topic that’s the predominant message. It’s a weak one at best.
The trucking industry has a big problem. People have always
been attracted to truck driving for the independence and freedom that it
offers. You don’t have anyone looking over your shoulder and you have the
ability to manage yourself. It’s the closest you will get to being
self-employed while still enjoying the benefits of being an employee. It’s a
great gig in that regard and that was the big attraction that drew me into this
line of work.
But the management style for many large companies over the
past decade has been to employ a big stick and drive their fleets from the
front office. By micro managing each power unit costs could be reduced and
profits maximized. Enter big data and the tools it needed to collect all those
data points. But these tools and this style of management has taken control
away from the driver. Drivers have been disempowered. This is why independent
drivers are so opposed to the implementation of ELD’s. They are seen as an
unnecessary financial burden and a threat to their way of life. If I was an
independent business owner running a couple of trucks what would be the
benefit?
I’m not saying that there are not any benefits to switching
to a digital system. What I’m saying is that those benefits have never been
sold. The choice has always been to implement the big stick. But it doesn’t
have to be so.
It’s been about 6 years since I first “tested” an Electronic
Onboard Recorder (EOBR). I’ve never used a paper log since and have no desire
to go back to using one. Logging my time electronically has proven to be a huge
benefit. But discovering those benefits took some time.
A good business plan requires some foresight. The leaders
within our company recognized the technology trend many years ago and started
to implement change on their own timeline. Now ELD’s are simply another tool we
use in our daily business. I don’t think there is a single driver in our
organization that sees an ELD as being intrusive or contributing to Big Brother
syndrome, the feeling that you are always watched and need to be on your guard.
The bottom line is that there is a high degree of trust across our
organization. That is powerful.
There is no doubt in my mind that ELD’s have been deployed
by many companies to give them eyes into the cab of every one of their trucks
with a short term goal of increasing profitability. In the long term this way
of thinking has saddled the industry with a crippling shortage of qualified
drivers. Why is the broader industry blind to the simple fact that people want
to be treated well and compensated fairly?
The ELD debate raging across social media highlights how
deep the divide is between drivers and management/legislators. That’s the issue
that should be addressed if we want to improve road safety.
As I’ve been working on this column we have experienced
another horrific accident on highway 400 here in southern Ontario. It was a
fiery inferno that resulted in 3 more deaths. This isn’t something that will be
prevented from happening by employing ELD’s in every commercial vehicle. We can
only reach zero deaths on our highways if drivers are engaged and focused 100%
of the time. That will never be achieved with forced compliance to a set of
rules.
My sense is that driver morale across the industry has never
been lower. The ELD mandate is only adding to that anxiety.
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